In Fast Food Nation , chapter two, Schlosser documents how both Walt Disney and Ray Kroc start to work together by advertising their products to children in order to get the business moving. This is where we see young costumers being targeted in not the so fair way. Filling their minds with newer products and advertisements.
It sums up the strategies behind the business of both business man.Walt Disney had introduced Mickey as the main mascot of Disney Land. In order to be considered a competition, Ronald McDonald had included more characters in meals and set up more play lands. The strategy to make costumers for life, something a child will never forget throughout their adulthood. It included advertisements on television, play lands and toys. But McDonald even put the business out there, where it was everyone's "Trusted Friend", that cares for its costumers and their well being.
Once someone trusts the business and the product, knowing it tastes good and has been on top for years, they will trust in it. Schlosser also shows us how fast food is taking over school lunches. Most schools began serving fast food and soda to children. Obviously , most schools don't have the budget to be picky, while they do worry about their students well being, fast food seems like the cheapest way to go.
Thursday, September 26, 2013
Blog 3: Hypnotizing Children With Advertisement
"Nostalgic childhood memories of a brand will lead to a life time of purchase." Yes, that is the exact strategy used my many companies targeting children. Slowly hypnotizing them into liking the products. Is this kid of strategy a fair way to go?.How does it affect the minds of our young children.
It all started in 1980's, parent began having less time for their children, instead they substituted time lost with materialistic things. This absence of attention from parents lead to a time known as "The Decade of the Child Consumer." Children began nagging their parents into buying them things. In the book " Kids as Costumers", author McNeal mentions the different ways children nagged their parents. There was pleading , persistent, forceful, demonstrative, sugar coated, threatening, and a pitiful nagging that demonstrated different actions. Companies aimed at young costumers by having a divisions, and it all started with the two American Way fast foods and attractions.
When Ray Kroc and Walt Disney began working together, they both believed that " brand loyalty" starts as early as the age of two. In this case, by recognizing a McDonald sign or a Disney Land attraction, they child begins to want it more. Another idea was to introduce toys in meals as well as new attractions in Disney's play lands. " Pokémon cards, Cabbage Patch Kids, and Tamogetchis , " (pg.47: Your Trusted Friend) were included in every kids meal. The main goal was to have "play lands who brought in kids, kids who brought in parents, and parents who brought in money." Of course, having play lands or toys in meals didn't have much harm to the child's mind. It all meant fun. But what about all the other things around, such as TV and advertisements.
It's believed that every American child spends twenty- one hours a week watching TV. About thirty thousand TV commercials(pg 47.) Due to ads for children, Federal Trade Commission (FTC) tried to ban television ads aimed at children saying that " they cannot protect themselves, against adults who exploit their present-mindedness"(pg.46: The American Way.) Supporters such as American Academy of Pediatrics, National Congress of Parents and Teachers and Consumer Union tried to prevent the occurrence of TV ads to be less often showed. Unfortunately, the National Association of Broadcasters attacked to prevent any restrictions on ads.
Nostalgic childhood memories do follow children into their adult hood. Inventions of newer more exciting toys in McDonalds, and attractions in Disney Lands do bring a lot of profit. Constant advertisements on television are for sure a negative effect on a child's mind. There is only so much a parent can do, such as restrict television time. Once a child sees something they like, it will be hard to forget.
It all started in 1980's, parent began having less time for their children, instead they substituted time lost with materialistic things. This absence of attention from parents lead to a time known as "The Decade of the Child Consumer." Children began nagging their parents into buying them things. In the book " Kids as Costumers", author McNeal mentions the different ways children nagged their parents. There was pleading , persistent, forceful, demonstrative, sugar coated, threatening, and a pitiful nagging that demonstrated different actions. Companies aimed at young costumers by having a divisions, and it all started with the two American Way fast foods and attractions.
When Ray Kroc and Walt Disney began working together, they both believed that " brand loyalty" starts as early as the age of two. In this case, by recognizing a McDonald sign or a Disney Land attraction, they child begins to want it more. Another idea was to introduce toys in meals as well as new attractions in Disney's play lands. " Pokémon cards, Cabbage Patch Kids, and Tamogetchis , " (pg.47: Your Trusted Friend) were included in every kids meal. The main goal was to have "play lands who brought in kids, kids who brought in parents, and parents who brought in money." Of course, having play lands or toys in meals didn't have much harm to the child's mind. It all meant fun. But what about all the other things around, such as TV and advertisements.
It's believed that every American child spends twenty- one hours a week watching TV. About thirty thousand TV commercials(pg 47.) Due to ads for children, Federal Trade Commission (FTC) tried to ban television ads aimed at children saying that " they cannot protect themselves, against adults who exploit their present-mindedness"(pg.46: The American Way.) Supporters such as American Academy of Pediatrics, National Congress of Parents and Teachers and Consumer Union tried to prevent the occurrence of TV ads to be less often showed. Unfortunately, the National Association of Broadcasters attacked to prevent any restrictions on ads.
Nostalgic childhood memories do follow children into their adult hood. Inventions of newer more exciting toys in McDonalds, and attractions in Disney Lands do bring a lot of profit. Constant advertisements on television are for sure a negative effect on a child's mind. There is only so much a parent can do, such as restrict television time. Once a child sees something they like, it will be hard to forget.
Tuesday, September 24, 2013
Chapter 1 The Founding Fathers
In chapter one: Founding Fathers, Eric Schlosser begins by introducing the founding father of the famous McDonald fast food restaurant by documenting Carl's experiences and success along his career.
Schlosser introduces us to a man named Carl. N Harcher, a German- American industrious and devoted catholic, who grew up on a farm in a small town of Sandusky Ohio. Carl had dropped out of school in eight grade, working on the farm from that point on. Schlosser quotes Carl's father who always reminded their children " The harder you work, the luckier you become." Introducing Carl's background shows the reader he was a hard worker, and believed in his fathers words, as it will later on be the truth.
Carl. N Harcher left his home of Sandusky Ohio in 1987, to work with his uncle in Anaheim California. This was the first time carl had been out of the town. After that came the job in a bakery in Los Angeles. Finally came his first hot dog cart that he had bought barely sure if it will progress in any way. That was the beginning of Carl's business. He started with one hot dog cart, soon turning it into four. Again the author includes the progress of Carl's hard work to base it on his fathers belief. Carl soon bought his own restaurant , fixed it up and it became Carl's Drive-In Barbecue restaurant. The new business began to flourish along with the Garden Grove town and all the new drive ins.
Secondly, Schlosser mentions all the different types of drive- in businesses that began attracting people. Reverend Robert Schuller, preached every Sunday morning in a drive- in movie theater, spreading the gospel through a little speaker, attracting large crowds with the slogan " Worship as you are...in the family car." This was done in sort of a pushy way, possibly with a hope that people will take part of the drive- in prayers since the " drive-in" was so popular.
The restaurants decorated in flashy letters caused a lot of attention to those driving by. It was directly designed to grab the attention of the driver, as it looked fun and exciting. Restaurant owners often competed with one another on who had the biggest , brightest sign.
After quite of time spent on working in the restaurant, Carl moved back home in Anaheim and opened another self-service restaurant. He continued preparing the meals that same way he did back in Los Angeles. This restaurant soon became know as McDonalds restaurant. Just like Carl N. Harcher took his first step from a little town into a bigger one in California, people copied Carl and soon opened up their own restaurant businesses.
Schlosser introduces us to a man named Carl. N Harcher, a German- American industrious and devoted catholic, who grew up on a farm in a small town of Sandusky Ohio. Carl had dropped out of school in eight grade, working on the farm from that point on. Schlosser quotes Carl's father who always reminded their children " The harder you work, the luckier you become." Introducing Carl's background shows the reader he was a hard worker, and believed in his fathers words, as it will later on be the truth.
Carl. N Harcher left his home of Sandusky Ohio in 1987, to work with his uncle in Anaheim California. This was the first time carl had been out of the town. After that came the job in a bakery in Los Angeles. Finally came his first hot dog cart that he had bought barely sure if it will progress in any way. That was the beginning of Carl's business. He started with one hot dog cart, soon turning it into four. Again the author includes the progress of Carl's hard work to base it on his fathers belief. Carl soon bought his own restaurant , fixed it up and it became Carl's Drive-In Barbecue restaurant. The new business began to flourish along with the Garden Grove town and all the new drive ins.
Secondly, Schlosser mentions all the different types of drive- in businesses that began attracting people. Reverend Robert Schuller, preached every Sunday morning in a drive- in movie theater, spreading the gospel through a little speaker, attracting large crowds with the slogan " Worship as you are...in the family car." This was done in sort of a pushy way, possibly with a hope that people will take part of the drive- in prayers since the " drive-in" was so popular.
The restaurants decorated in flashy letters caused a lot of attention to those driving by. It was directly designed to grab the attention of the driver, as it looked fun and exciting. Restaurant owners often competed with one another on who had the biggest , brightest sign.
After quite of time spent on working in the restaurant, Carl moved back home in Anaheim and opened another self-service restaurant. He continued preparing the meals that same way he did back in Los Angeles. This restaurant soon became know as McDonalds restaurant. Just like Carl N. Harcher took his first step from a little town into a bigger one in California, people copied Carl and soon opened up their own restaurant businesses.
Thursday, September 12, 2013
Blog 2 :The Meaning of Food In My Life
Meals are very important to my family. Growing up in an environment where your grandma or mother made you have breakfast before school even if it was too early sort of became a habit later on. Being an adult , breakfast in not the first thing I have in mind right after waking up. On week days, there are times where I must force myself to have at least a piece of fruit in the morning so that I have energy to get to where I am going. Being healthy and active is most important for me. Currently training, there are certain foods I must have and foods I must stay away from so that they don't get in the way of me succeeding in competitions.
If I could , all I would eat is fruits and vegetables. They are usually what I do eat for breakfast and lunch. Yet, it is pretty hard to do so when my mother starts making our cultural polish meals that sometimes contain over two thousand calories. When I get the chance to eat breakfast with my family, most of times being Saturday and Sunday mornings, it usually consists of different kinds of polish break, butter, ham, cheese and yogurts. It might not sound too high on the calories, but the bread definitely brings in the pounds. Staying healthy can be tough , that is why I take over cooking in my house. The process of my cooking differs from my cultural meals. Since I am a very creative person , I choose to be creative in cooking. There are days where I have everything planned out, and do the grocery shopping before, but there is days where I choose to improvise. Either way, the ingredients such as vegetables and fruits top the rest.
When it comes to cultural occasional meals, I would say it all comes out on Christmas Eve. We call all that is on the table " twelve meals." The twelve meals that must be on the table are food such as "pierogi,"(stuffed dumplings), "ryba", (fish), "sledzie", (fish marinated in vinegar), different types of salads including many more products I cannot remember. It must be the only day I really enjoy, and eat everything. Sometimes the meals taste better when enjoying it along with other people.
Aside from the cultural meals, fast food is my enemy. Its an enemy that tempts to be bought. Living a "fast life" which means living "fast food" can be hard to manage. There are times where lunch break does not exist or you must grab something on the way to work or school. Home is no where near, but a McDonald , Burger King or some fast food stand is always there on every block. As of now I do live a " fast life" but I choose not to live a "fast food" life. Even if I worked in a fast food place, in which I never had , after a full day of work there is no way I could be able to look at the food after. It is the second reason I rather cook and eat at home.
Tuesday, September 10, 2013
Blog 1 :Before The Serving
Is America's Food Supply Safe by Dr. David Acheson was written to ensure all readers that America currently has one of the safest food supply in the world. Behind what is served to us, are we really sure that everything is safe? This is where the persuasion comes in. In the passage, Dr.D Acheson, Assistant Commissioner for Food Protection speaks of the hard work demonstrated by F.D.A members during investigation, inspection and protection of American product to ensure us that the food we eat is one hundred percent safe.
The Food and Drug Administration is closely associated with federal, state and local agencies, as well as private companies and consumers in order to protect incoming food supply. Since the food investigation is based on six hundred and twenty five investigators working out of twenty different offices all across the country, our supplies are pretty safe. Yet, now and then we hear top stories of food poisoning and people dying. Therefore, something out there behind the safe place is causing this. In order to educate the reader about further process of the safety, Acheson mentions the F.D.A border inspectors who prevent unsafe food from entering our country. Do they really check every single product? How can we be sure?. The answers go beyond this text, but Acheson makes sure to present the workers in a positive way as they are always working to protect our food supplies and to protect the consumers before they become ill.
The most significant fact mentioned by Dr. David Acheson is that Food and Drug Administration members do their best to educate consumers about prevention contamination of food. Since many individuals are not always aware of what the supply contains, the placed directions on each supply are a great help in preparing the product or where exactly to store it. But even with the instructions, what is bad in the food cannot be taken out. It is almost like we take chances when choosing food. Will it taste good? How am I sure of the ingredient inside? Is this bad or good? At the end, we choose to trust the company and the product it makes.
The most significant fact mentioned by Dr. David Acheson is that Food and Drug Administration members do their best to educate consumers about prevention contamination of food. Since many individuals are not always aware of what the supply contains, the placed directions on each supply are a great help in preparing the product or where exactly to store it. But even with the instructions, what is bad in the food cannot be taken out. It is almost like we take chances when choosing food. Will it taste good? How am I sure of the ingredient inside? Is this bad or good? At the end, we choose to trust the company and the product it makes.
Dr. Acheson, wrote this passage to remind American's of the watch and safety dedicated to protecting America's everyday supply. The few reminders in Acheson's writing make the reader feel more aware of the process and work around it.
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