Chapter 2 Your Trusted Friend

                          In Fast Food Nation , chapter two, Schlosser documents how both Walt Disney and Ray Kroc start to work together by advertising their products to children in order to get the business moving. This is where we see young costumers being targeted in not the so fair way. Filling their minds with newer products  and advertisements.
                         It sums up the strategies behind the business of both business man.Walt Disney had introduced Mickey as the main mascot of Disney Land. In order to be considered a competition, Ronald McDonald had included more characters in meals and set up more play lands. The strategy to make costumers for life, something a child will never forget throughout their adulthood. It included advertisements on television, play lands and toys. But McDonald even put the business out there, where it was everyone's "Trusted Friend", that cares for its costumers and their well being.
                       Once someone trusts the business and the product, knowing it tastes good  and has been on top for years, they will trust in it. Schlosser also shows us how fast food is taking over school lunches. Most schools began serving fast food and soda to children. Obviously , most schools don't have the budget to be picky, while they do worry about their students well being, fast food seems like the cheapest way to go.