"Nostalgic childhood memories of a brand will lead to a life time of purchase." Yes, that is the exact strategy used my many companies targeting children. Slowly hypnotizing them into liking the products. Is this kid of strategy a fair way to go?.How does it affect the minds of our young children.
It all started in 1980's, parent began having less time for their children, instead they substituted time lost with materialistic things. This absence of attention from parents lead to a time known as "The Decade of the Child Consumer." Children began nagging their parents into buying them things. In the book " Kids as Costumers", author McNeal mentions the different ways children nagged their parents. There was pleading , persistent, forceful, demonstrative, sugar coated, threatening, and a pitiful nagging that demonstrated different actions. Companies aimed at young costumers by having a divisions, and it all started with the two American Way fast foods and attractions.
When Ray Kroc and Walt Disney began working together, they both believed that " brand loyalty" starts as early as the age of two. In this case, by recognizing a McDonald sign or a Disney Land attraction, they child begins to want it more. Another idea was to introduce toys in meals as well as new attractions in Disney's play lands. " Pokémon cards, Cabbage Patch Kids, and Tamogetchis , " (pg.47: Your Trusted Friend) were included in every kids meal. The main goal was to have "play lands who brought in kids, kids who brought in parents, and parents who brought in money." Of course, having play lands or toys in meals didn't have much harm to the child's mind. It all meant fun. But what about all the other things around, such as TV and advertisements.
It's believed that every American child spends twenty- one hours a week watching TV. About thirty thousand TV commercials(pg 47.) Due to ads for children, Federal Trade Commission (FTC) tried to ban television ads aimed at children saying that " they cannot protect themselves, against adults who exploit their present-mindedness"(pg.46: The American Way.) Supporters such as American Academy of Pediatrics, National Congress of Parents and Teachers and Consumer Union tried to prevent the occurrence of TV ads to be less often showed. Unfortunately, the National Association of Broadcasters attacked to prevent any restrictions on ads.
Nostalgic childhood memories do follow children into their adult hood. Inventions of newer more exciting toys in McDonalds, and attractions in Disney Lands do bring a lot of profit. Constant advertisements on television are for sure a negative effect on a child's mind. There is only so much a parent can do, such as restrict television time. Once a child sees something they like, it will be hard to forget.
Overall, this seems to be getting the job done. At the sentence level there are quite a few issues (grammar and word choice) that might slow your reader down. Can you have someone read this out loud to you while you listen for errors? Also, can you give us the page numbers for all of the direct references to the book?
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